Data in FMCG
FMCG data: point-of-sale and Nielsen/IRI panels, loyalty data, distribution and out-of-stock tracking, and turning it into category decisions.
This block builds data fluency for FMCG professionals working across brand, sales, supply chain and category management. You will examine how core data concepts apply to consumer goods specifically: high-frequency transactions, fragmented retail channels, promotions and seasonality. The module maps the sector's essential data sources, from POS scanner data and syndicated panels to distributor and e-commerce feeds, and the metrics used to judge data quality, coverage and reliability. It closes with the privacy rules, retailer data-sharing agreements and governance practices that keep consumer and trade data compliant and trustworthy. The goal is practical command of FMCG data: knowing what it is, where it comes from, how to judge it, and how to keep it clean and compliant.
What you'll master
- Identify and evaluate the key data sources used in FMCG, including POS, syndicated panels, loyalty and e-commerce data
- Assess data quality using sector-relevant metrics such as data coverage, matching accuracy and reporting lag
- Apply core measurement benchmarks like distribution, share and off-take analysis using appropriate datasets
- Recognize governance and privacy risks in retailer and consumer data sharing and design basic audit checks