MarTech
CDPs, marketing automation, CRM strategy, and martech stack rationalization.
4 articles
Martech at the inflection point: what CMOs must decide now
Marketing technology stacks have grown faster than the strategies meant to govern them, leaving most organizations paying for capabilities they cannot fully use. This article examines the structural choices CMOs face in 2026 as AI reshapes what martech can do and who should control it.
Jun 29, 2026The martech stack in 2026: from tool sprawl to strategic infrastructure
The average enterprise now runs over 90 marketing technology tools, yet most CMOs report their stacks deliver less integrated insight than five years ago. Here's how the leaders are rethinking martech not as a collection of software licenses, but as a core strategic asset.
Jun 22, 2026The MarTech stack is eating your budget, here's how CMOs are fighting back
The average enterprise now runs over 90 marketing technology tools simultaneously, yet most CMOs admit they cannot clearly measure the ROI of more than half their stack. In 2026, the winning move isn't buying more technology, it's ruthlessly auditing what you already own.
Jun 15, 2026The MarTech stack reckoning: why CMOs are cutting tools and gaining power
The average enterprise now runs over 90 marketing technology tools, yet most CMOs admit they can't measure the ROI of more than half of them. The MarTech rationalization wave isn't a retreat; it's the strategic reset that separates marketing leaders from marketing administrators.