Growth & Acquisition
CAC optimization, paid acquisition, growth loops, and user acquisition.
4 articles
Customer acquisition in 2026: why your growth model is probably broken
The cost of acquiring a new customer has never been higher, yet most organizations are still running acquisition playbooks designed for a different era. Here is what CMOs need to rethink, and fast.
Jun 24, 2026The acquisition trap: why your CAC is rising and what elite CMOs are doing about it
Customer acquisition costs have tripled across most digital channels in the past five years, yet most marketing organizations are still running the same playbook. Here's how the best CMOs are restructuring their growth architecture to break the cycle.
Jun 18, 2026The customer acquisition trap: why your CAC is rising and what elite CMOs are doing differently
Customer acquisition costs have surged over 60% in the past five years across most digital channels, yet the best-performing CMOs are actually widening their competitive moat. Here's the strategic playbook separating growth leaders from growth laggards.
Jun 11, 2026The CAC trap: why most CMOs are optimizing for the wrong number
Customer acquisition cost has become the default metric for growth-focused marketing leaders, but obsessing over CAC alone is quietly destroying long-term enterprise value. Here's what sophisticated CMOs are doing differently to build acquisition engines that actually compound.