How Cloudflare rebuilt its data stack around dbt, Fivetran, and Airflow

August 7, 2026 · 5 min · Free, with full transcript

Cloudflare's rapid growth exposed the limits of hand-coded SQL pipelines and fragmented ingestion scripts that no engineer wanted to touch. This case study traces how the company restructured its analytical data layer using a modern ELT approach, and what that shift actually required in practice.