AI Director · FMCG
AI for FMCG Directors: Strategy, Tools, Playbook
You already know the FMCG game: thin margins, fast shelf cycles, retailers who dictate terms, consumers who switch brands in seconds. Here you'll connect that reality to what AI actually changes in demand forecasting, trade promotion, pricing and supply planning. You'll get the sector's core mechanics, its main players and regulatory constraints, then build from there.
Beyond the FMCG-specific content, you get the full general AI curriculum, hands-on tools you can test on real scenarios, and an action playbook built for decisions you make every quarter. A sector assessment tells you exactly where your team stands and what to fix first. No theory for theory's sake, just what moves your P&L.
31 lessons · ~6 h · resumes where you left off
Your program
A focused program built on your vertical's content: the sector first, then your discipline applied to it.
The generalist AI track
The full craft of the discipline, beyond your sector.
More resources
Frequently asked questions
Who is this AI training for exactly?
It's built for directors and executives working in FMCG: marketing, category, supply chain, revenue management. The content assumes you already understand thin margins, retailer negotiations and fast shelf cycles, and connects that reality to what AI changes in demand forecasting, trade promotion, pricing and supply planning.
Do I need a technical background to follow it?
No. The angle is decision-making, not engineering: which AI use cases move your P&L, what they require, what they cost you if you get them wrong. You test tools on real scenarios rather than write code.
What's the difference between the FMCG content and the general AI curriculum?
The FMCG part covers sector mechanics, main players and regulatory constraints, then applies AI to demand forecasting, trade promotion, pricing and supply planning. The general AI curriculum is included in full alongside it and covers the fundamentals that apply whatever your industry.
Where should I start if I have limited time?
Start with the sector assessment. It tells you where your team stands and what to fix first, so you read the modules that matter to you instead of working through everything in order.
Is there a certification at the end?
No. There's no diploma, no state-recognised certification and no affiliation with a school or university. Reading is free and open; an account only saves your progress.
What does the action playbook actually contain?
It translates the AI content into the decisions FMCG leaders take each quarter: promotion plans, forecast reviews, pricing moves, supply commitments. It's meant to be used in a meeting, not read once and filed away.