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Tracks/AI in the public sector/Use cases, ROI and evaluation/Setting realistic pilot timelines and success metrics
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Use cases, ROI and evaluation

5Mapping AI use cases across the public value chain+1506Build versus buy versus partner for government AI+1507Evaluating AI vendors against public sector procurement criteria+1508Calculating ROI for AI in mission-driven organizations+1509Setting realistic pilot timelines and success metrics+150

Setting realistic pilot timelines and success metrics

# Setting realistic pilot timelines and success metrics

The hook: a pilot that never ends

A state unemployment office deploys an AI document-processing tool to read scanned unemployment claims, extract wage data, and flag inconsistencies for human review. Month one: promising demo results. Month six: still "piloting." Month eighteen: nobody can say whether claims are processed faster, whether error rates dropped, or whether the tool paid for itself. The pilot became permanent, not because it succeeded, but because nobody defined what success meant before it started.

This is the single most common failure mode in public sector AI adoption: pilots without exit criteria. This lesson gives you a concrete 6-month framework to avoid it.

Why pilots drift

Three structural reasons public sector AI pilots run indefinitely:

1. No pre-agreed go/no-go metrics. Success is defined retroactively, so any result can be spun as "promising."

2. Procurement sunk cost. Once a vendor contract is signed (often through a lengthy RFP, or Request for Proposal, process), agencies feel pressure to justify the spend rather than kill the project.

3. Diffuse accountability. In agencies, no single owner is penalized for an indefinite pilot, unlike in a private firm where a P&L (profit and loss) owner faces pressure to show returns.

The fix is not more caution. It's more structure, defined upfront.

The 6-month framework

Structure the pilot in three phases, each with a hard checkpoint.

Phase 1: baseline and setup (weeks 1-4)

Before touching the AI tool, measure the status quo. You cannot claim improvement without a baseline.

For the unemployment claims example, capture:

  • Average processing time per claim (current human-only workflow)
  • Error rate (claims requiring rework or triggering appeals)
  • Cost per claim processed (staff hours x loaded hourly cost)
  • Backlog size and average claimant wait time

This is also when you define the go/no-go metrics in writing, signed off by the program owner and IT/data leadership before any AI output is reviewed. Metrics agreed to after seeing results are not metrics, they're rationalizations.

Phase 2: controlled run (weeks 5-18)

Run the AI tool on a defined subset: a specific claim type, a specific regional office, or a fixed volume (e.g., 2,000 claims). Keep a parallel control group processed the old way if staffing allows. This is the closest a public agency gets to an A/B testA/B testA/B testing is a controlled experiment that compares two versions of something (A and B) by splitting traffic randomly to learn which performs better on a chosen metric.View full definition →.

Track weekly, not just at the end:

  • Accuracy: percentage of extracted fields (name, wages, employer ID) matching human-verified ground truth
  • Human review rate: percentage of AI outputs still requiring a caseworker to fully redo the work
  • Throughput: claims processed per caseworker per day, with AI assistance vs. without
  • Equity check: error rates broken out by claim complexity, language of original documents, and non-English submissions, since document AI historically underperforms on non-standard forms and handwriting (see NIST's Face Recognition and biometric evaluation work as a model for how a federal body structures rigorous, subgroup-aware AI testing)

Phase 3: decision point (weeks 19-24)

Compare Phase 2 results against the Phase 1 baseline and the pre-agreed thresholds. Three outcomes only:

  • Go: metrics met, expand to full deployment with a scaling plan
  • No-go: metrics missed, tool is discontinued or returned to vendor for rework, contract terms permitting
  • Extend with cause: a specific, named blocker (e.g., integration issue with the legacy mainframe) justifies a bounded 60-day extension, not an open-ended one

The critical discipline: "extend with cause" requires naming the exact problem and the exact new checkpoint date. "Let's give it more time" is not a valid Phase 3 outcome.

Defining metrics that actually matter

Vague metrics like "improves efficiency" are not testable. Use this structure instead.

| Metric | Baseline (example) | Go threshold (example) | How measured |

|---|---|---|---|

| Processing time/claim | 22 minutes | ≤ 14 minutes | System timestamps |

| Field extraction accuracy | n/a (manual) | ≥ 95% | Sample audit vs. human review |

| Human override rate | n/a | ≤ 20% of claims | Caseworker logs |

| Cost per claim | Agency-specific, calculate locally | 15% reduction | Staff hours x loaded rate |

Worked example: If a caseworker's loaded hourly cost (salary plus benefits and overhead) is an estimated $45/hour (illustrative, verify locally), and manual processing takes 22 minutes (0.367 hours), cost per claim is:

0.367 hours x $45/hour = $16.50 per claim

If the AI tool cuts processing to 14 minutes (0.233 hours):

0.233 hours x $45/hour = $10.50 per claim

That's a $6 per claim reduction. At 50,000 claims a year, that's an estimated $300,000 in annual labor cost avoidance, before subtracting the tool's licensing and maintenance costs. This is the kind of simple, defensible calculation a program owner needs to bring to budget committees or legislative oversight hearings.

Guardrails that are non-negotiable

Even a technically successful pilot can fail on grounds that matter more in government than in the private sector:

  • Due process: claimants have a legal right to understand and appeal decisions affecting benefits. If the AI tool influences approval or denial (not just data entry), this may trigger administrative law requirements for explainability, varying by state.
  • Data privacy: unemployment claims contain PII (personally identifiable information) and sometimes health-related data. Confirm the tool's data handling complies with state privacy law and any applicable federal guidance, such as NIST's AI Risk Management Framework, a free, widely used voluntary framework for evaluating AI risk in public and private systems.
  • Union and workforce considerations: many state agencies have unionized caseworker staff. Pilots that appear to threaten headcount without consultation invite process delays independent of the technology's merits.

Build a simple check for each guardrail into the Phase 3 decision, not as an afterthought.

Knowledge check

1. In the unemployment office example, why did the AI pilot become permanent rather than reaching a clear conclusion?

2. Why is establishing a baseline during Phase 1 (Weeks 1-4) essential before evaluating an AI pilot's impact?

3. A public agency has signed a costly RFP-based vendor contract for an AI pilot. Six months in, results are mediocre, but leadership is reluctant to end the pilot. Which structural driver of pilot drift does this best illustrate?

MULTIPLE CHOICE

4. Select ALL correct answers about why public sector AI pilots tend to run indefinitely.

Select all the correct answers.

MULTIPLE CHOICE

5. Select ALL correct answers about what should be measured or established as part of the baseline in Phase 1 of the 6-month framework.

Select all the correct answers.

What "no-go" should actually look like

A no-go decision is not a failure of the pilot process, it's the process working. Document three things when killing a pilot:

1. Which specific metric(s) were missed, and by how much

2. Whether the shortfall was a tool problem (accuracy too low) or an integration problem (data formats incompatible with legacy systems)

3. Whether a different, narrower use case within the same tool could still be viable (e.g., the tool fails on handwritten claims but works well on employer-submitted digital wage reports)

This documentation matters because it turns a "failed" pilot into reusable institutional knowledge for the next procurement cycle, rather than a buried embarrassment nobody discusses.

🎬 [VIDEO: "How Government Agencies Are Piloting AI" - youtube.com - search for GAO (Government Accountability Office) or state CIO panel discussions on AI pilot governance, which walk through real public sector pilot structures and oversight questions]

A note on realistic expectations

Vendors selling document AI often cite accuracy figures from their best-case client deployments, frequently in the 90-98% range for structured form extraction (estimates, vary widely by document quality and vendor). Public sector documents are messier: handwritten forms, multiple languages, scanned faxes. Expect real-world accuracy to run lower than vendor marketing materials during early pilot phases. Build that gap into your go/no-go thresholds rather than being surprised by it in Month 4.

Key Takeaways

  • Define go/no-go metrics in writing before the pilot starts, signed off by program and technical leadership, so success can't be redefined after the fact.
  • Structure pilots in three phases over roughly 6 months: baseline (weeks 1-4), controlled run with weekly tracking (weeks 5-18), and a hard decision point (weeks 19-24).
  • Measure accuracy, human override rate, processing time, and cost per unit against a real baseline, and always check for equity gaps across claim types and languages.
  • Build due process, data privacy, and workforce guardrails into the decision criteria, not as a separate afterthought.
  • Treat "no-go" as a valid, documented outcome, not a failure of the process; the real failure is a pilot that runs indefinitely without ever being measured against agreed thresholds.

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