Module

The essentials applied to the sector

Core marketing tactics adapted to fashion: brand desirability, drops, influencers, and DTC channels.

4 lessons • 600 XP available

Lessons

1
Building brand desirability and the architecture of aspiration

Build brand desirability and structure an aspirational brand architecture.

+150 XP
2
Engineering drops and collaborations for demand spikes

Design drops and collaborations that create sharp demand spikes.

+150 XP
3
Influencers, UGC, and the social commerce funnel

Use influencers, UGC, and social commerce to drive conversion.

+150 XP
4
The DTC playbook: retention economics and channel mix

Apply the DTC playbook: retention economics and channel mix.

+150 XP