Module

Metrics, funnels and benchmarks

How to read and use fashion marketing metrics, from CAC and LTV to funnels and sector benchmarks.

5 lessons • 750 XP available

Lessons

1
Reading fashion CAC: what you truly pay to acquire a customer

Calculate the true cost of acquiring a fashion customer.

+150 XP
2
LTV in apparel: from first order to wardrobe lifetime

Measure apparel LTV from first order to wardrobe lifetime.

+150 XP
3
The LTV:CAC ratio and payback for fashion economics

Use LTV:CAC ratio and payback to judge fashion economics.

+150 XP
4
Mapping the fashion funnel: awareness to repeat purchase

Map the fashion funnel from awareness to repeat purchase.

+150 XP
5
Retention, returns and sector benchmarks that matter

Track retention, returns, and the sector benchmarks that matter.

+150 XP