Module

Metrics, funnels and benchmarks

Covers the key metrics, funnels, and benchmarks used to measure banking marketing performance.

5 lessons • 750 XP available

Lessons

1
Measuring true acquisition cost across banking channels

Measure true acquisition cost across banking channels.

+150 XP
2
Modeling customer lifetime value for deposit and card holders

Model lifetime value for deposit and card holders.

+150 XP
3
Mapping and diagnosing the account-opening funnel

Map and diagnose the account-opening funnel.

+150 XP
4
Quantifying engagement and retention in banking apps

Quantify engagement and retention in banking apps.

+150 XP
5
Applying sector benchmarks to judge your numbers

Use sector benchmarks to judge your numbers.

+150 XP