Module

The essentials applied to the sector

Core marketing principles adapted to the trust, commodity, and green tariff realities of energy.

4 lessons • 600 XP available

Lessons

1
How energy customers actually choose and switch suppliers

Understand the real drivers behind how customers choose and switch suppliers.

+150 XP
2
Building trust in a low-trust, high-commodity category

Build trust in a low-trust, undifferentiated commodity category.

+150 XP
3
Positioning green tariffs without triggering greenwashing backlash

Position green tariffs credibly without triggering greenwashing backlash.

+150 XP
4
Marketing demand-side and time-of-use programs to reluctant customers

Market time-of-use and demand-side programs to hesitant customers.

+150 XP