Module
Metrics, funnels and benchmarks
How to measure acquisition cost, lifetime value, funnels, and retention against fintech benchmarks.
5 lessons • 750 XP available
Lessons
1
Calculating true CAC across paid, organic, and partner channels in fintech
+150 XPCalculate true CAC across paid, organic, and partner channels.
2
Modeling LTV when revenue depends on deposits, spend, or credit usage
+150 XPModel LTV when revenue comes from deposits, spend, or credit.
3
Mapping the fintech signup funnel from app install to funded account
+150 XPMap the funnel from app install to funded account.
4
Reading engagement metrics that predict fintech retention
+150 XPRead engagement signals that predict fintech retention.
5
Benchmarking CAC, LTV, and churn against fintech category norms
+150 XPBenchmark CAC, LTV, and churn against fintech norms.