Module

The essentials applied to the sector

Covers core marketing levers adapted to FMCG: brand assets, category management, trade versus consumer spend, and retail media.

4 lessons • 600 XP available

Lessons

1
Building distinctive brand assets that win the first moment of truth

Build distinctive brand assets that win the first moment of truth.

+150 XP
2
Category management and the shelf as a strategic battlefield

Use category management to turn the shelf into strategic advantage.

+150 XP
3
Balancing trade marketing and consumer pull in the FMCG P&L

Balance trade marketing and consumer pull within the FMCG P&L.

+150 XP
4
Activating retail media and shopper marketing for measurable growth

Activate retail media and shopper marketing for measurable growth.

+150 XP