Module
Metrics, funnels and benchmarks
Explains how FMCG metrics, funnels and benchmarks differ for low-price, high-frequency products.
5 lessons • 750 XP available
Lessons
1
Why customer acquisition cost means something different for a $3 yogurt
+150 XPUnderstand why acquisition cost works differently for a $3 yogurt.
2
Lifetime value when the product costs less than a coffee
+150 XPCalculate lifetime value for products cheaper than a coffee.
3
Mapping the FMCG funnel from awareness to the second purchase
+150 XPMap the FMCG funnel from awareness to second purchase.
4
Reading engagement metrics that actually predict shelf behavior
+150 XPRead engagement metrics that actually predict shelf behavior.
5
Retention and churn benchmarks when there's no cancel button
+150 XPApply retention and churn benchmarks when there is no cancel button.