Module
Metrics, funnels and benchmarks
5 lessons • 750 XP available
Lessons
1
Why customer acquisition cost means something different for a $3 yogurt
+150 XP2
Lifetime value when the product costs less than a coffee
+150 XP3
Mapping the FMCG funnel from awareness to the second purchase
+150 XP4
Reading engagement metrics that actually predict shelf behavior
+150 XP5
Retention and churn benchmarks when there's no cancel button
+150 XP