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Verticals/FMCG (Consumer packaged goods)/Marketing in FMCG/Regulation, compliance and checks
Module

Regulation, compliance and checks

Covers advertising claims, marketing to children, green claims and the pre-launch compliance process.

4 lessons • 600 XP available

Lessons

1
Why FMCG advertising claims get pulled after launch, not before

Learn why FMCG claims get pulled after launch, not before.

+150 XP
2
Marketing to kids without losing the aisle they walk down

Market to kids while respecting the rules of the aisle.

+150 XP
3
Green claims, greenwashing fines and the recyclability label trap

Avoid greenwashing fines and the recyclability label trap.

+150 XP
4
The pre-launch compliance gauntlet: from pack copy to shelf-ready

Clear the pre-launch compliance gauntlet from pack copy to shelf.

+150 XP
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