Module
Regulation, compliance and checks
Covers advertising claims, marketing to children, green claims and the pre-launch compliance process.
4 lessons • 600 XP available
Lessons
1
Why FMCG advertising claims get pulled after launch, not before
+150 XPLearn why FMCG claims get pulled after launch, not before.
2
Marketing to kids without losing the aisle they walk down
+150 XPMarket to kids while respecting the rules of the aisle.
3
Green claims, greenwashing fines and the recyclability label trap
+150 XPAvoid greenwashing fines and the recyclability label trap.
4
The pre-launch compliance gauntlet: from pack copy to shelf-ready
+150 XPClear the pre-launch compliance gauntlet from pack copy to shelf.