Module
The essentials applied to the sector
Applies core marketing principles to the specific realities of healthcare providers.
4 lessons • 600 XP available
Lessons
1
Mapping the patient acquisition funnel from search to scheduled appointment
+150 XPMap the patient journey from initial search to booked appointment.
2
Building compliant patient marketing under HIPAA and TCPA constraints
+150 XPBuild patient campaigns that respect HIPAA and TCPA rules.
3
Engineering physician referrals and reputation into a growth engine
+150 XPTurn physician referrals and reputation into a growth channel.
4
Launching a service line with ROI-accountable marketing investment
+150 XPLaunch a service line with ROI-accountable marketing spend.