Module
Metrics, funnels and benchmarks
Covers the key metrics, funnels, and benchmarks used to measure hospital marketing performance.
5 lessons • 750 XP available
Lessons
1
Calculating patient acquisition cost by service line
+150 XPCalculate patient acquisition cost per service line.
2
Modeling patient lifetime value across episodes of care
+150 XPModel patient lifetime value across episodes of care.
3
Reading funnel conversion and engagement metrics
+150 XPRead funnel conversion and engagement metrics.
4
Measuring patient retention and reactivation
+150 XPMeasure patient retention and reactivation rates.
5
Benchmarking hospital marketing metrics that matter
+150 XPBenchmark the hospital marketing metrics that matter most.