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Marketing in hospitals
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Metrics, funnels and benchmarks
Module
Metrics, funnels and benchmarks
5 lessons •
750 XP
available
Lessons
1
Calculating patient acquisition cost by service line
+150 XP
2
Modeling patient lifetime value across episodes of care
+150 XP
3
Reading funnel conversion and engagement metrics
+150 XP
4
Measuring patient retention and reactivation
+150 XP
5
Benchmarking hospital marketing metrics that matter
+150 XP