Module
Regulation, compliance and checks
Explains the regulatory rules and compliance checks that govern hospital marketing.
4 lessons • 600 XP available
Lessons
1
Navigating FTC and state rules for hospital advertising claims
+150 XPNavigate FTC and state rules for advertising claims.
2
Substantiating clinical outcomes and physician credentials in marketing
+150 XPSubstantiate clinical outcomes and physician credentials in marketing.
3
Applying fair-treatment and non-discrimination rules to patient marketing
+150 XPApply fair-treatment and non-discrimination rules to campaigns.
4
Running the pre-launch marketing compliance review
+150 XPRun the pre-launch marketing compliance review.