Marketing in insurance

Insurance marketing operates under tighter constraints and longer feedback loops than most sectors: policies are sold before value is proven, regulators scrutinize every claim made in advertising, and customer lifetime value depends on renewal behavior that unfolds over years, not weeks. This block builds sector-specific fluency across three layers: applying core marketing frameworks to intangible, trust-dependent products; mastering the metrics insurers actually use to judge acquisition efficiency, funnel health and retention; and navigating the compliance regime that shapes what can be promised, to whom, and how. You will learn to read insurance marketing performance the way underwriters and CMOs do, and to spot campaigns that generate growth without creating regulatory or persistency risk.