Module
Metrics, funnels and benchmarks
The metrics, funnels and benchmarks that measure insurance marketing performance.
5 lessons • 750 XP available
Lessons
1
Customer acquisition cost by channel and line of business
+150 XPMeasure acquisition cost by channel and line of business.
2
Modeling customer lifetime value for policyholders
+150 XPModel lifetime value for policyholders across their tenure.
3
Mapping the quote-to-bind funnel
+150 XPMap and optimise the quote-to-bind conversion funnel.
4
Engagement metrics for low-touch policyholders
+150 XPTrack engagement metrics for low-touch policyholders.
5
Benchmarking retention and renewal metrics across lines
+150 XPBenchmark retention and renewal rates across product lines.