Module
The essentials applied to the sector
Core marketing principles adapted to insurance distribution, low engagement, trust and price competition.
4 lessons • 600 XP available
Lessons
1
Mapping the insurance distribution stack: agents, brokers, and direct-to-consumer
+150 XPMap how agents, brokers and direct channels distribute insurance products.
2
Marketing a product nobody wants to think about: overcoming low engagement
+150 XPMarket low-interest products by overcoming customer disengagement.
3
Trust as the core asset: marketing through the claims experience
+150 XPUse the claims experience to build trust as a marketing asset.
4
Winning the price-comparison war and defending retention
+150 XPCompete on price comparison sites and protect customer retention.