Module
Metrics, funnels and benchmarks
5 lessons • 750 XP available
Lessons
1
Why B2C funnel metrics mislead manufacturing marketers
+150 XP2
Calculating true customer acquisition cost for capital equipment
+150 XP3
Modeling lifetime value across equipment, parts and service contracts
+150 XP4
Engagement benchmarks for technical content and gated assets
+150 XP5
Retention and expansion metrics for installed-base customers
+150 XP