Module

Use cases, ROI and evaluation

Covers how to map, select, pilot, and justify AI tools across the media value chain.

5 lessons • 750 XP available

Lessons

1
Mapping AI across the media value chain

Map where AI adds value across the media value chain.

+150 XP
2
Build versus buy for media AI tools

Decide when to build versus buy media AI tools.

+150 XP
3
Evaluating AI vendor claims and demos

Test vendor claims and demos with a critical eye.

+150 XP
4
Calculating ROI on AI production tools

Calculate return on investment for AI production tools.

+150 XP
5
Piloting AI without breaking the workflow

Pilot AI safely without disrupting existing workflows.

+150 XP