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Verticals/Media & Entertainment/Data in media/The essentials applied to the sector
Module

The essentials applied to the sector

Covers how core data concepts apply to streaming engagement, recommendations, advertising and audience monetization.

4 lessons • 600 XP available

Lessons

1
Reading the engagement funnel behind every stream

Read the engagement funnel that sits behind every stream.

+150 XP
2
Inside the recommendation engine that drives 80% of viewing

Understand how recommendation engines drive most viewing time.

+150 XP
3
Targeting and measuring ads across a fragmenting screen

Target and measure ads across fragmented screens and devices.

+150 XP
4
Monetizing audience data without breaking privacy law

Monetize audience data while staying within privacy law.

+150 XP
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