Module

How the sector works and its value chain

Covers how the sector monetizes attention and how content and rights flow through its value chain and business models.

4 lessons • 600 XP available

Lessons

1
How media turns attention into money

Understand how media converts audience attention into revenue.

+150 XP
2
Mapping the content and rights value chain

Map how content and rights move from creation to distribution.

+150 XP
3
Subscription versus advertising business models

Compare subscription and advertising revenue models and their tradeoffs.

+150 XP
4
Platform and creator economy disruption

See how platforms and creators disrupt traditional media economics.

+150 XP