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Media & Entertainment
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Marketing in media
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The essentials applied to the sector
Module
The essentials applied to the sector
4 lessons •
600 XP
available
Lessons
1
Acquiring audiences in a subscription and attention economy
+150 XP
2
Windowing and release strategy across platforms
+150 XP
3
Building franchises and activating fandom
+150 XP
4
Monetizing engagement and reducing churn
+150 XP
The essentials applied to the sector — Media & Entertainment, MBA Training