Module

The essentials applied to the sector

Covers how core marketing principles apply to media, audiences, windowing, franchises and monetization.

4 lessons • 600 XP available

Lessons

1
Acquiring audiences in a subscription and attention economy

Acquire audiences competing for subscriptions and attention.

+150 XP
2
Windowing and release strategy across platforms

Plan release timing and windowing across multiple platforms.

+150 XP
3
Building franchises and activating fandom

Build franchises and activate loyal fan communities.

+150 XP
4
Monetizing engagement and reducing churn

Monetize engagement while lowering subscriber churn.

+150 XP