Module
Metrics, funnels and benchmarks
Covers media funnels, acquisition costs, lifetime value, churn signals and sector benchmarks.
5 lessons • 750 XP available
Lessons
1
The media funnel, from impression to subscriber
+150 XPMap the media funnel from impression to paying subscriber.
2
Calculating customer acquisition cost across paid and owned channels
+150 XPCalculate acquisition cost across paid and owned channels.
3
Lifetime value modeling for subscribers versus ad-supported users
+150 XPModel lifetime value for subscribers versus ad-supported users.
4
Engagement metrics that predict churn before it happens
+150 XPSpot engagement metrics that predict churn early.
5
Benchmarking your metrics against sector norms
+150 XPCompare your metrics against media sector norms.