Module
Metrics, funnels and benchmarks
5 lessons • 750 XP available
Lessons
1
The media funnel, from impression to subscriber
+150 XP2
Calculating customer acquisition cost across paid and owned channels
+150 XP3
Lifetime value modeling for subscribers versus ad-supported users
+150 XP4
Engagement metrics that predict churn before it happens
+150 XP5
Benchmarking your metrics against sector norms
+150 XP