Module

Metrics, funnels and benchmarks

Covers the metrics, funnels and benchmarks used to measure pharma marketing performance.

5 lessons • 750 XP available

Lessons

1
Why acquisition cost means something different in pharma marketing

See why acquisition cost differs for pharma marketing.

+150 XP
2
Modeling lifetime value for a prescription brand

Model lifetime value for a prescription brand.

+150 XP
3
Mapping the HCP and patient funnel stage by stage

Map HCP and patient funnel stages step by step.

+150 XP
4
Engagement metrics that predict prescribing behavior

Identify engagement metrics that predict prescribing behavior.

+150 XP
5
Benchmarking retention and adherence across therapeutic areas

Benchmark retention and adherence across therapeutic areas.

+150 XP