Module

The essentials applied to the sector

Applies core marketing practices to public and nonprofit goals like behavior change, donor journeys, and trust.

4 lessons • 600 XP available

Lessons

1
Designing behavior-change campaigns that actually shift public action

Design campaigns that measurably shift public behavior and action.

+150 XP
2
Building donor journeys that convert one-time gifts into lasting support

Turn one-time donors into recurring, committed supporters.

+150 XP
3
Earning and defending stakeholder trust under public scrutiny

Build and protect stakeholder trust under constant public scrutiny.

+150 XP
4
Managing crisis communication and mission integrity in the public eye

Handle crisis communication while safeguarding your mission's integrity.

+150 XP