Module

Metrics, funnels and benchmarks

Covers the metrics, funnels and benchmarks that measure real estate marketing performance.

5 lessons • 750 XP available

Lessons

1
Cost per lead vs cost per closing: the metric switch that matters

Shift from cost per lead to cost per closing.

+150 XP
2
Calculating buyer and tenant lifetime value in real estate

Calculate lifetime value of buyers and tenants.

+150 XP
3
Reading the funnel: inquiry, viewing, offer, close ratios

Read inquiry, viewing, offer and close ratios.

+150 XP
4
Engagement metrics that predict a sale, not just clicks

Track engagement metrics that predict actual sales.

+150 XP
5
Benchmarking your numbers against the local market

Benchmark your numbers against the local market.

+150 XP