Module

Metrics, funnels and benchmarks

Covers the metrics, funnels, and benchmarks used to measure retail marketing performance.

5 lessons • 750 XP available

Lessons

1
Why customer acquisition cost hides more than it reveals in retail

Understand what customer acquisition cost conceals in retail contexts.

+150 XP
2
Calculating lifetime value when purchase cycles vary by category

Calculate lifetime value across categories with different purchase cycles.

+150 XP
3
Mapping the retail funnel from impression to repeat purchase

Map the retail funnel from impression to repeat purchase.

+150 XP
4
Benchmarking engagement metrics against sector norms

Benchmark your engagement metrics against retail sector norms.

+150 XP
5
Reading retention curves to catch churn before it shows up in revenue

Read retention curves to spot churn before revenue drops.

+150 XP