Module

The essentials applied to the sector

Covers the core SaaS financial concepts: recurring revenue, unit economics, retention, and how investors value the business.

4 lessons • 600 XP available

Lessons

1
Reading a SaaS revenue base: ARR, MRR, and the deferred revenue puzzle

Read ARR, MRR, and deferred revenue in a SaaS revenue base.

+150 XP
2
Unit economics that decide survival: CAC payback and LTV/CAC

Assess viability with CAC payback and LTV/CAC ratios.

+150 XP
3
Cohort economics and net revenue retention as the growth engine

Use cohort analysis and net revenue retention to gauge growth.

+150 XP
4
How investors value SaaS: the Rule of 40 and the growth-efficiency multiple

Value SaaS with the Rule of 40 and growth-efficiency multiples.

+150 XP