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Telecom
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Marketing in telecom
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The essentials applied to the sector
Module
The essentials applied to the sector
4 lessons •
600 XP
available
Lessons
1
Winning subscribers in a zero-sum market
+150 XP
2
Bundling and pricing the connectivity stack
+150 XP
3
Turning network coverage into brand equity
+150 XP
4
The retention economics of churn
+150 XP