Module
Metrics, funnels and benchmarks
Covers the metrics, funnels, and benchmarks used to measure and compare telecom marketing performance.
5 lessons • 750 XP available
Lessons
1
Customer acquisition cost across telecom channels
+150 XPMeasure customer acquisition cost across different telecom channels.
2
Modeling lifetime value for postpaid, prepaid and IoT lines
+150 XPModel lifetime value for postpaid, prepaid, and IoT lines.
3
Mapping the telecom funnel from awareness to activation
+150 XPMap the telecom funnel from awareness through to activation.
4
Engagement metrics that predict telecom churn risk
+150 XPIdentify engagement metrics that signal churn risk early.
5
Benchmarking your metrics against telecom industry standards
+150 XPCompare your metrics against telecom industry benchmarks.