Module

The essentials applied to the sector

Applies core marketing tactics to booking, loyalty, pricing and experience in the travel sector.

4 lessons • 600 XP available

Lessons

1
Winning the direct booking war against OTAs

Shift bookings away from OTAs toward your own direct channels.

+150 XP
2
Building loyalty programs that drive repeat stays

Design loyalty programs that turn guests into repeat bookers.

+150 XP
3
Dynamic pricing and revenue-driven demand capture

Set prices dynamically to capture demand and boost revenue.

+150 XP
4
Selling the experience, not the room

Market memorable experiences rather than just a room to sleep in.

+150 XP