Module
Metrics, funnels and benchmarks
Covers the booking funnel, cost and value metrics, and sector benchmarking.
5 lessons • 750 XP available
Lessons
1
The booking funnel, stage by stage
+150 XPMap each stage of the guest booking funnel.
2
Calculating true customer acquisition cost
+150 XPCalculate the real cost of acquiring each booking.
3
Lifetime value for guests who vanish for years
+150 XPEstimate guest lifetime value despite long gaps between stays.
4
Engagement metrics beyond the click
+150 XPMeasure real engagement beyond simple click counts.
5
Benchmarking your funnel against the sector
+150 XPCompare your funnel performance against sector benchmarks.