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Travel & Hospitality
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Marketing in travel and hospitality
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Metrics, funnels and benchmarks
Module
Metrics, funnels and benchmarks
5 lessons •
750 XP
available
Lessons
1
The booking funnel, stage by stage
+150 XP
2
Calculating true customer acquisition cost
+150 XP
3
Lifetime value for guests who vanish for years
+150 XP
4
Engagement metrics beyond the click
+150 XP
5
Benchmarking your funnel against the sector
+150 XP