Marketing

Media Budget Allocator

Optimize the allocation of your annual media budget, IAB/eMarketer/MAGNA 2026 benchmarks.

Context

Channels

Strategy

Results

Total annual budget

€

Target size (people)

People in your addressable market

Audience type

Sector

Physical and digital retail

Primary market

Sub-sector

Refines the channel mix using benchmarks specific to your business

Primary objective

Current awareness among the target

Estimate the share of your target that knows your brand or product