Marketing

Share of Voice Estimator

Estimate your advertising share of voice vs. competitors and project the impact on your market share using the Binet & Field ESOV model, 2025 market data by country, sector and sub-sector.

Your company profile

Enter your market and budget to estimate your share of voice.

Primary market

Sector

Food, beverages, personal care, household products

Sub-sector (optional, refines the benchmarks)

Annual marketing budget (€)

€

Your estimated current market share (optional)

SOM, enables the Binet & Field ESOV model

Market position