The attribution illusion: why your performance marketing dashboard is lying to you

June 20, 2026 · 4 min · Free, with full transcript

Most CMOs are optimizing their performance marketing budgets based on attribution models that were designed for a simpler internet, one that no longer exists. Understanding where these models break down isn't just an academic exercise; it's the difference between compounding competitive advantage and systematically misallocating millions of dollars.

The transcript of this episode is being prepared.