The MarTech stack is eating your budget, here's how CMOs are fighting back
June 22, 2026 · 4 min · Free, with full transcript
The average enterprise now runs over 90 marketing technology tools simultaneously, yet most CMOs admit they cannot clearly measure the ROI of more than half their stack. In 2026, the winning move isn't buying more technology, it's ruthlessly auditing what you already own.
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