The influencer bubble hasn't burst, it's transformed: what CMOs must understand now

June 12, 2026 · 4 min · Free, with full transcript

Influencer marketing has matured from a novelty budget line into a core strategic channel commanding over $21 billion globally, but most organizations are still running it like it's 2018. CMOs who fail to restructure their approach around performance accountability, creator economics, and audience intelligence will find themselves paying premium rates for diminishing returns.

The transcript of this episode is being prepared.