The MarTech stack reckoning: why CMOs are cutting tools and gaining power
June 15, 2026 · 4 min · Free, with full transcript
The average enterprise now runs over 90 marketing technology tools, yet most CMOs admit they can't measure the ROI of more than half of them. The MarTech rationalization wave isn't a retreat; it's the strategic reset that separates marketing leaders from marketing administrators.
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