MarTech stack rationalization: what CMOs actually need to cut and keep in 2026

July 20, 2026 · 5 min · Free, with full transcript

The average enterprise marketing team is paying for dozens of tools it barely uses, yet most rationalization efforts stall because CMOs lack a clear decision framework. This article lays out how to audit your stack with commercial logic, not vendor loyalty.

The transcript of this episode is being prepared.