Automotive
How the automotive industry works, and the finance, marketing, data and AI that run it.
Automotive is a vast, capital-intensive supply chain mid-transformation to electric, software-defined and increasingly autonomous vehicles. This vertical gives you the big picture, then finance, marketing, data and AI applied inside it.
Key terms
Why specialize in Automotive?
Cross-cutting skills are not enough in the Automotive sector. It plays by its own rules: a distinct value chain, specific players and balance of power, dense regulation, and key figures you won't find anywhere else. This vertical gives you that sector fluency — first the big picture, then finance, marketing, data and AI applied concretely to Automotive, with the calculations, benchmarks and checklists you actually need on the ground.
What you'll be able to do
- Understand how the Automotive sector works: value chain, key players and balance of power
- Know the major regulations and laws, the sector's acronyms and vocabulary
- Run the key calculations and read the benchmarks specific to Automotive (US and Europe markets)
- Apply finance, marketing, data and AI to the realities of Automotive
- Gauge your level with 5 sector assessments and a competency radar
70 lessons across 16 modules and 5 blocks, with a test per lens and a sector competency radar. Free to read — no account required.
Curriculum
Automotive: how the sector works
Generalhow automotive works: OEMs and tiered suppliers, platform and scale economics, the dealer and financing model, and the EV/software transition.
4 Modules · 18 Lessons
Finance in automotive
Financeautomotive finance: capital intensity and platform amortization, thin per-unit margins, captive finance and residual value, and the EV cost curve.
3 Modules · 13 Lessons
Marketing in automotive
Marketingautomotive marketing: the long consideration funnel, brand and the dealer network, financing as a lever, and the shift to direct/online sales.
3 Modules · 13 Lessons
Data in automotive
Dataautomotive data: connected-vehicle telemetry, manufacturing and supply-chain data, quality and recalls, and data ownership/privacy.
3 Modules · 13 Lessons
AI in automotive
AIAI in automotive: ADAS and autonomy, manufacturing and quality, connected-car services, and the safety/validation bar.
3 Modules · 13 Lessons