Assess by industry
Sector assessments
Knowing marketing in general and knowing marketing in pharma are two different things. The regulation is not the same, the buying cycle is not the same, and neither are the benchmarks you are judged against.
Each industry has five short assessments: one on how the business itself works, then one each for finance, marketing, data and AI applied to it. Ten questions apiece, three minutes, and a competency radar once you have taken more than one.
22 industries · 110 assessments · free, no account required to take one.
Healthcare & Life Sciences
Biotech & MedTech
Healthcare Providers
Financial Services
Asset & Wealth Management
Consumer & Retail
Apparel & Fashion
FMCG (Consumer packaged goods)
Industrial & Energy
Automotive
Energy & Utilities
Tech, Media & Telecom
Media & Entertainment
Software & SaaS
Services & Public
Legal & Law Firms
Professional Services
Public Sector & Nonprofit
Real Estate
Frequently asked questions
How long does a sector assessment take?
About three minutes. Each assessment holds ten questions on one lens of one industry, and you get your score and the lessons to fill the gaps as soon as you finish.
What are the five lenses?
The general lens covers how the industry actually works: its value chain, its players, its regulation and its key figures. The four others apply finance, marketing, data and AI to that specific industry, because a margin, a funnel or a data model does not behave the same way in a bank and in a luxury house.
Do I need an account?
You can take any assessment and see your score without one. An account is what keeps your results, draws the sector radar across the five lenses and remembers which lessons you have already done.
How is this different from the role assessments?
The role assessments measure a discipline across every industry: marketing, data, finance or AI in general. These 110 sector assessments measure the same disciplines inside one industry, where the vocabulary, the regulation and the benchmarks change. Take the role one to situate your craft, the sector one to situate yourself in your market.