Module

The essentials applied to the sector

Covers core marketing principles adapted to automotive: funnels, brand versus dealer tension, incentives and direct online sales.

4 lessons • 600 XP available

Lessons

1
Mapping the automotive consideration funnel

Map how buyers move through the automotive consideration funnel.

+150 XP
2
Balancing brand equity with the dealer network

Balance national brand equity against local dealer network needs.

+150 XP
3
Financing and incentives as marketing levers

Use financing and incentives to drive purchase decisions.

+150 XP
4
Executing the shift to direct online sales

Execute the transition from dealer sales to direct online.

+150 XP