Module

Metrics, funnels and benchmarks

Covers how to calculate, model and benchmark the key marketing metrics across dealer and digital channels.

5 lessons • 750 XP available

Lessons

1
Calculating true customer acquisition cost across dealer and digital channels

Calculate true acquisition cost across dealer and digital channels.

+150 XP
2
Modeling automotive lifetime value beyond the first vehicle purchase

Model lifetime value beyond the first vehicle purchase.

+150 XP
3
Measuring funnel conversion from configurator to test drive to sale

Measure conversion from configurator to test drive to sale.

+150 XP
4
Tracking retention and defection through the service-to-repurchase cycle

Track retention and defection through the service-to-repurchase cycle.

+150 XP
5
Applying sector benchmarks to diagnose your marketing metrics

Use sector benchmarks to diagnose your marketing metrics.

+150 XP