Module
Metrics, funnels and benchmarks
5 lessons • 750 XP available
Lessons
1
Calculating true customer acquisition cost across dealer and digital channels
+150 XP2
Modeling automotive lifetime value beyond the first vehicle purchase
+150 XP3
Measuring funnel conversion from configurator to test drive to sale
+150 XP4
Tracking retention and defection through the service-to-repurchase cycle
+150 XP5
Applying sector benchmarks to diagnose your marketing metrics
+150 XP