Module

How the sector works and its value chain

Covers the FMCG value chain, retailer power, thin-margin economics, and category dynamics.

4 lessons • 600 XP available

Lessons

1
How a product travels from factory to shelf

Trace a product's journey from manufacturing through distribution to the retail shelf.

+150 XP
2
Why retailers hold the power in FMCG

Understand why retailers control shelf space and dictate terms in FMCG.

+150 XP
3
Winning on volume and razor-thin margins

See how volume drives profit when margins per unit are tiny.

+150 XP
4
Reading and shaping category dynamics

Learn to read and influence how product categories grow and shift.

+150 XP