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FMCG (Consumer packaged goods)
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FMCG (Consumer packaged goods): how the sector works
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How the sector works and its value chain
Module
How the sector works and its value chain
4 leçons •
600 XP
à gagner
Leçons
1
How a product travels from factory to shelf
+150 XP
2
Why retailers hold the power in FMCG
+150 XP
3
Winning on volume and razor-thin margins
+150 XP
4
Reading and shaping category dynamics
+150 XP