Module
Metrics, funnels and benchmarks
How to measure luxury performance with adapted acquisition costs, lifetime value, funnels, and retention benchmarks.
5 lessons • 750 XP available
Lessons
1
Why customer acquisition cost means something different in luxury
+150 XPSee why acquisition cost carries different meaning in luxury.
2
Calculating lifetime value when clients buy twice a decade
+150 XPCalculate lifetime value for rare, infrequent luxury purchases.
3
Mapping the luxury funnel from discovery to acquisition
+150 XPMap the luxury funnel from discovery to acquisition.
4
Engagement metrics that predict a sale six months out
+150 XPTrack engagement signals that predict a sale months ahead.
5
Retention and repurchase benchmarks by category
+150 XPCompare retention and repurchase benchmarks across luxury categories.