Module

The essentials applied to the sector

Covers the marketing fundamentals that drive growth specifically in professional services firms.

4 lessons • 600 XP available

Lessons

1
Why professional services can't advertise their way to growth

Learn why advertising fails to drive growth in professional services.

+150 XP
2
Building reputation and thought leadership that wins mandates

Build reputation and thought leadership that wins new mandates.

+150 XP
3
Relationship selling and the trust equation in high-stakes deals

Apply the trust equation to relationship selling in high-stakes deals.

+150 XP
4
Engineering a referral and network flywheel

Engineer a self-sustaining referral and network flywheel.

+150 XP